At the end of last year, Cassie raised the question of ‘how to measure quality?’ on our metrics mailing list, which is an excellent question. And like the best questions, I come back to it often. So, I figured it needed a blog post. There are a bunch of tactical opportunities to measure quality in… Continue reading Measuring Quality
I wrote a version of this strategy in January but hadn’t published it as I was trying to remove those ‘ish‘s from the title. But the ‘ish’ is actually a big part of my day-to-day work, so this version embraces the ‘ish’. MoFo Metrics Measures of Success: These are ironically, more qualitative than quantitative. Every… Continue reading 2015 Mozilla Foundation Metrics Strategy(ish) & Roadmap(ish)
What’s happening this week? My number one goal (P1) for this week is solving offline friendly mobile analytics for Webmaker App, while keeping other projects ticking along adequately. Here’s to a productive week.
One of this week’s conversations was with Nesta, about Webmaker usage within the UK and whether or not we have data to support the theory that face-t0-face events have an impact getting people involved in making on the web. These are two topics that interest me greatly. I’m basically copying some of my notes into… Continue reading Webmaking in the UK, and face-to-face events
If all goes to plan, I will: Write a daily working process Use a public todo list, and make it work Catch up on more email from time off Ship V1 of Webmaker Metrics retention dashboard Work out a plan for aligning metrics work with dev team heartbeats Don’t let the immediate todo list get… Continue reading The week ahead: 19 Jan 2015
Removing the second sentence increases conversion rate (hypothesis = simplicity is good). The button text ‘Go!’ increased the conversion rate. Both variations on the headline increased conversion rate, but ‘Welcome to Webmaker’ performed the best. We should remove the bullet points on this landing page. The log-in option is useful on the page, even for… Continue reading “Conclusions”
Here are a couple of notes about ‘Hack the snippet‘ that I wanted to make sure got documented. It significantly changed peoples’ predisposition to Webmaker before they arrived on the site Its ‘post-interaction’ click-through-rate was equivalent to most one-click snippets Behind these observations, something special was happening in ‘Hack the snippet’. I can’t tell you… Continue reading Something special within ‘Hack the snippet’
This is an idea for Webmaker teacher dashboards, and some thoughts on metadata related to learning analytics This post stems from a few conversations around metrics for Webmaker and learning analytics and it proposes some potential product features which need to be challenged and considered. I’m sharing the idea here as it’s easy to pass… Continue reading Who’s teaching this thing anyway?
As I’m halfway into the following week I’m writing these notes quickly rather than losing them completely. I apologize in advance 🙂 Week 5 was spent in Toronto with the Webmaker team and it will be hard for a quick write-up to do this week justice. I got to hack and hang-out with about half… Continue reading Weeknotes 5 – Webmaker Workweek