2015 Mozilla Foundation Metrics Strategy(ish) & Roadmap(ish)

I wrote a version of this strategy in January but hadn’t published it as I was trying to remove those ‘ish‘s from the title. But the ‘ish’ is actually a big part of my day-to-day work, so this version embraces the ‘ish’. MoFo Metrics Measures of Success: These are ironically, more qualitative than quantitative. Every… Continue reading 2015 Mozilla Foundation Metrics Strategy(ish) & Roadmap(ish)

The week ahead: 2 Feb 2015

What’s happening this week? My number one goal (P1) for this week is solving offline friendly mobile analytics for Webmaker App, while keeping other projects ticking along adequately. Here’s to a productive week.

Webmaking in the UK, and face-to-face events

One of this week’s conversations was with Nesta, about Webmaker usage within the UK and whether or not we have data to support the theory that face-t0-face events have an impact getting people involved in making on the web. These are two topics that interest me greatly. I’m basically copying some of my notes into… Continue reading Webmaking in the UK, and face-to-face events

“Conclusions”

Removing the second sentence increases conversion rate (hypothesis = simplicity is good). The button text ‘Go!’ increased the conversion rate. Both variations on the headline increased conversion rate, but ‘Welcome to Webmaker’ performed the best. We should remove the bullet points on this landing page. The log-in option is useful on the page, even for… Continue reading “Conclusions”

Something special within ‘Hack the snippet’

Here are a couple of notes about ‘Hack the snippet‘ that I wanted to make sure got documented. It significantly changed peoples’ predisposition to Webmaker before they arrived on the site Its ‘post-interaction’ click-through-rate was equivalent to most one-click snippets Behind these observations, something special was happening in ‘Hack the snippet’. I can’t tell you… Continue reading Something special within ‘Hack the snippet’

Who’s teaching this thing anyway?

This is an idea for Webmaker teacher dashboards, and some thoughts on metadata related to learning analytics This post stems from a few conversations around metrics for Webmaker and learning analytics and it proposes some potential product features which need to be challenged and considered. I’m sharing the idea here as it’s easy to pass… Continue reading Who’s teaching this thing anyway?