“Conclusions”

Removing the second sentence increases conversion rate (hypothesis = simplicity is good). The button text ‘Go!’ increased the conversion rate. Both variations on the headline increased conversion rate, but ‘Welcome to Webmaker’ performed the best. We should remove the bullet points on this landing page. The log-in option is useful on the page, even for… Continue reading “Conclusions”

One month of Webmaker Growth Hacking

This post is an attempt to capture some of the things we’ve learned from a few busy and exciting weeks working on the Webmaker new user funnel. I will forget some things, there will be other stories to tell, and this will be biased towards my recurring message of “yay metrics”. How did this happen?… Continue reading One month of Webmaker Growth Hacking

Specific thoughts on the @Coursera experience

First, I’d like to say a massive thank you. I really value the chance to study this excellent material at zero financial cost, and more importantly I love the opportunity you provide to people all around the world who don’t have the finances or the circumstances to otherwise consider such an education. I also know… Continue reading Specific thoughts on the @Coursera experience

On my next pet project and @Coursera

My most recent ‘pet project’, Done by When, grew up today. It’s 3 months to the day since I announced a vague plan to test out an idea that had been floating around my head, and now it’s out of beta, taking payments and I’ve just notice our Mandrill email reputation has crept up to… Continue reading On my next pet project and @Coursera

Done by When (beta) is live

So, I just about scraped in inside my (second) deadline. Done by When is live. Though very much in beta. Never go live on a Friday: Fail Ship early: Succeed Ship often: To be seen In building this to-do list app I’ve learnt a few new things: Google App Engine Python LESS Jinja2 Twitter Bootstrap All… Continue reading Done by When (beta) is live

Announcing ‘Done by When’

I promised to ship a new piece of software today but I haven’t quite made it. Ironically it’s a tool for managing expectations, and visualizing likely delivery times for a given piece of work. It would have been useful! I hate making excuses, but it’s been a crazy month with lots of good interruptions (lovely… Continue reading Announcing ‘Done by When’

On appropriate design for an appropriate budget

I’ve just launched a simple website for a friend, and in part it was a pleasure to work on because we weren’t trying to re-invent the wheel. All it needed was clean and clear communication and the functionality for her to maintain the site herself. Only a few years ago, this would have been a… Continue reading On appropriate design for an appropriate budget