“Conclusions”

Removing the second sentence increases conversion rate (hypothesis = simplicity is good). The button text ‘Go!’ increased the conversion rate. Both variations on the headline increased conversion rate, but ‘Welcome to Webmaker’ performed the best. We should remove the bullet points on this landing page. The log-in option is useful on the page, even for… Continue reading “Conclusions”

The Power of Webmaker Landing Pages

We just started using our first webmaker.org landing page, and I thought I’d write about why this is so important and how it’s working out so far. Who’s getting involved? Every day people visit the webmaker.org website. They come from many places, for many reasons. Sometimes they know about Webmaker, but most of the time… Continue reading The Power of Webmaker Landing Pages

Who’s teaching this thing anyway?

This is an idea for Webmaker teacher dashboards, and some thoughts on metadata related to learning analytics This post stems from a few conversations around metrics for Webmaker and learning analytics and it proposes some potential product features which need to be challenged and considered. I’m sharing the idea here as it’s easy to pass… Continue reading Who’s teaching this thing anyway?

Specific thoughts on the @Coursera experience

First, I’d like to say a massive thank you. I really value the chance to study this excellent material at zero financial cost, and more importantly I love the opportunity you provide to people all around the world who don’t have the finances or the circumstances to otherwise consider such an education. I also know… Continue reading Specific thoughts on the @Coursera experience