“Conclusions”

Removing the second sentence increases conversion rate (hypothesis = simplicity is good). The button text ‘Go!’ increased the conversion rate. Both variations on the headline increased conversion rate, but ‘Welcome to Webmaker’ performed the best. We should remove the bullet points on this landing page. The log-in option is useful on the page, even for… Continue reading “Conclusions”

Menu Planner: Sequence of user needs

Here’s the next instalment from my Coursera project notes:   This has been an interesting exercise but I’m looking forward to doing some actual design and prototyping work soon. I’ve also been thinking about how much more flexible software design can be than physical product design; especially hosted auto-updating software like a web app.

The best online page turning book/magazine

I’ve seen a lot a shiny, fancy and useless online page turner book things, and typically hate them for their reliance on flash, the difficulty of reading them and the fact that we’re combining the worst of digital and non-digital technologies mainly to impress the people responsible for publishing the content rather than the people… Continue reading The best online page turning book/magazine

Specific thoughts on the @Coursera experience

First, I’d like to say a massive thank you. I really value the chance to study this excellent material at zero financial cost, and more importantly I love the opportunity you provide to people all around the world who don’t have the finances or the circumstances to otherwise consider such an education. I also know… Continue reading Specific thoughts on the @Coursera experience