I posted to the fundraising.mozilla.org blog today: http://fundraising.mozilla.org/will-our-latest-donation-form-help-us-raise-more-money-this-year
So you have a page, or a system, or a form or an app or anything, and you know you want to make it ‘better’. And the question is… Should we use User Testing or A/B Testing? TL;DR: Both can be valuable, and you can do both. So long as you have an underlying indicator… Continue reading User Testing vs. A/B Testing
As I’m halfway into the following week I’m writing these notes quickly rather than losing them completely. I apologize in advance 🙂 Week 5 was spent in Toronto with the Webmaker team and it will be hard for a quick write-up to do this week justice. I got to hack and hang-out with about half… Continue reading Weeknotes 5 – Webmaker Workweek
A few weeks ago I received a marketing email from the Engaging Networks team quoting some stats about the possible improvements to website conversion rates that can be achieved with A/B testing. I was caught off guard (but pretty chuffed) when I realised I was being quoted my own case study from a presentation I… Continue reading Something I wrote for Engaging Networks
Link: Five Second Tests A nice way to find out people’s actual first impression of your web page or design. It’s a good idea to to register for a free account and complete some tests for others, even if it’s just to help you think about your own page designs.