Caaargh Game Development Blog #3 – Complexity from Simplicity

Track's can now vary in height

In my last post a few weeks back I was pondering whether to add more complex track segments to the game (Caaargh!) as a way to make more interesting tracks. It must have been a good question, as it’s kept me occupied for the best part of a month. In the end, I found I… Continue reading Caaargh Game Development Blog #3 – Complexity from Simplicity

Working on CRM

I’m writing a couple of blog posts today. This first is a belated note about my work on CRM for MoFo, and how I ended up doing this. Slides from my presentation to MoFo on our All Staff call in June. In the second quarter of the year, my Metrics work was pretty quiet while… Continue reading Working on CRM

The importance of retention rates, explained by @bbalfour

In my last post I shared a tool for playing with the numbers that matter for growing a product or service. (I.e. Conversion, retention and referral rates). This video of a talk by Brian Balfour is a perfect introduction / guide to watch if you’re also playing with that tool. In particular, the graphs from… Continue reading The importance of retention rates, explained by @bbalfour

A ‘free’ online learning experience

I’ve blogged about various experiences of online learning I’ve taken part in over the years and wanted to reflect on the most recent one. Coursera’s three week Introduction to Ableton Live. Learning more about learning is one of my personal goals this year. And I find writing out loud to be useful tool in thinking.… Continue reading A ‘free’ online learning experience

One month of Webmaker Growth Hacking

This post is an attempt to capture some of the things we’ve learned from a few busy and exciting weeks working on the Webmaker new user funnel. I will forget some things, there will be other stories to tell, and this will be biased towards my recurring message of “yay metrics”. How did this happen?… Continue reading One month of Webmaker Growth Hacking