In my last post I shared a tool for playing with the numbers that matter for growing a product or service. (I.e. Conversion, retention and referral rates). This video of a talk by Brian Balfour is a perfect introduction / guide to watch if you’re also playing with that tool. In particular, the graphs from… Continue reading The importance of retention rates, explained by @bbalfour
Tag: Retention
Optimizing for Growth
In my last post I spent some time talking about why we care about measuring retention rates, and tried to make the case that retention rate works as a meaningful measure of quality. In this post I want to look at how a few key metrics for a product, business or service stack up when… Continue reading Optimizing for Growth
Measuring Quality
At the end of last year, Cassie raised the question of ‘how to measure quality?’ on our metrics mailing list, which is an excellent question. And like the best questions, I come back to it often. So, I figured it needed a blog post. There are a bunch of tactical opportunities to measure quality in… Continue reading Measuring Quality