Fundraising testing update

I wrote a post over on fundraising.mozilla.org about our latest round of optimization work for our End of Year Fundraising campaign. We’ve been sprinting on this during the Mozilla all-hands workweek in Portland, which has been a lot of fun working face-to-face with the awesome team making this happen. You can follow along with the… Continue reading Fundraising testing update

“Conclusions”

Removing the second sentence increases conversion rate (hypothesis = simplicity is good). The button text ‘Go!’ increased the conversion rate. Both variations on the headline increased conversion rate, but ‘Welcome to Webmaker’ performed the best. We should remove the bullet points on this landing page. The log-in option is useful on the page, even for… Continue reading “Conclusions”