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Adam Lofting

Thinking out loud about game design, metrics, systems, human experience and the web.

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Tag: opt-out

On avoiding advertising (on TV)

I like that people try to avoid watching ads while they watch TV, but it’s probably not effective, and definitely not sustainable. On effectiveness For years TV stations have increased the volume during ad breaks so you still hear them when you leave the room to make a cup of tea. Now they face the… Continue reading On avoiding advertising (on TV)

Published 2012-02-13
Categorized as Advertising, Just thinking Tagged opt-out, television, the arts, TV

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Adam Lofting
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My Twitter bio:
Metrics Lead at Mozilla Foundation. Previously at WWF. Test, tinker, and question the answers.
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Adam Lofting
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