Thoughts about CRM, from Whistler

…and in the context of the Mozilla Learning Strategy.

Obligatory photo of Whistler mountains
Another obligatory photo of the mountains

Mozilla recently held a coincidental work week in Whistler Village.

I knew this would be a busy week when the primary task for MoFo across teams was to ‘Dig into our relationships goal‘.

  1. Relationships‘ meant a lot of talk about relationship management (aka CRM).
  2. Goal‘ meant a lot of talk about metrics.

Between these two topics, my calendar was fully booked long before I landed in Canada.

My original plan was to avoid booking any meetings, and be more flexible about navigating the week. But that wasn’t possible. This is a noticeable change for me in how people want to talk about metrics and data. A year ago, I’d be moving around the teams at a work-week nudging others to ask ‘do you want to talk about metrics?’. This week in contrast was back-to-back sessions requested by many others.

We also spent a lot of time together talking about the Mozilla Learning Strategy. And this evolving conversation is feeding back into my own thinking about delivering CRM to the org.

Where I had been thinking about how to design a central service that copes with the differences between all the teams, what I actually need to focus on is the things that are the same across teams.

I’m not designing many CRMs for many teams, but instead a MoFo CRM that brings together many teams.

I’m not actually giving this post enough writing time to add the context for some readers, but that small change in framing is important. And I think very positive.

Lastly, one other important lesson learned: Pay attention to time-zones and connecting flights when booking your travel, or you’ll end up sleeping in the airport.

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