This is a long overdue blog post, so it’s also bit long. In the latter half of last year, as part of the work on the Mozilla Foundation 2020 Strategy and 2016 Business Plan, I was thinking about KPIs (Key Performance Indicators). I think a lot about KPIs, and how the numbers you choose to… Continue reading What’s so special about Networks?
Tag: Metrics
The importance of retention rates, explained by @bbalfour
In my last post I shared a tool for playing with the numbers that matter for growing a product or service. (I.e. Conversion, retention and referral rates). This video of a talk by Brian Balfour is a perfect introduction / guide to watch if you’re also playing with that tool. In particular, the graphs from… Continue reading The importance of retention rates, explained by @bbalfour
Optimizing for Growth
In my last post I spent some time talking about why we care about measuring retention rates, and tried to make the case that retention rate works as a meaningful measure of quality. In this post I want to look at how a few key metrics for a product, business or service stack up when… Continue reading Optimizing for Growth
2015 Mozilla Foundation Metrics Strategy(ish) & Roadmap(ish)
I wrote a version of this strategy in January but hadn’t published it as I was trying to remove those ‘ish‘s from the title. But the ‘ish’ is actually a big part of my day-to-day work, so this version embraces the ‘ish’. MoFo Metrics Measures of Success: These are ironically, more qualitative than quantitative. Every… Continue reading 2015 Mozilla Foundation Metrics Strategy(ish) & Roadmap(ish)
Fundraising testing update
I wrote a post over on fundraising.mozilla.org about our latest round of optimization work for our End of Year Fundraising campaign. We’ve been sprinting on this during the Mozilla all-hands workweek in Portland, which has been a lot of fun working face-to-face with the awesome team making this happen. You can follow along with the… Continue reading Fundraising testing update
Will our latest donation form help us raise more money this year?
I posted to the fundraising.mozilla.org blog today: http://fundraising.mozilla.org/will-our-latest-donation-form-help-us-raise-more-money-this-year
Learning about Learning Analytics @ #Mozfest
If I find a moment, I’ll write about many of the fun and inspiring things I saw at Mozfest this weekend, but this post is about a single session I had the pleasure of hosting alongside Andrew, Doug and Simon; Learning Analytics for Good in the Age of Big Data. We had an hour, no… Continue reading Learning about Learning Analytics @ #Mozfest
Mozilla Contributor Analysis Project (Joint MoCo & MoFo)
I’m back at the screen after a week of paternity leave, and I’ll be working part-time for next two weeks while we settle in to the new family routine at home. In the meantime, I wanted to mention a Mozilla contributor analysis project in case people would like to get involved. We have a wiki… Continue reading Mozilla Contributor Analysis Project (Joint MoCo & MoFo)
One month of Webmaker Growth Hacking
This post is an attempt to capture some of the things we’ve learned from a few busy and exciting weeks working on the Webmaker new user funnel. I will forget some things, there will be other stories to tell, and this will be biased towards my recurring message of “yay metrics”. How did this happen?… Continue reading One month of Webmaker Growth Hacking
Overlapping types of contribution
TL;DR: Check out this graph! Ever wondered how many Mozfest Volunteers also host events for Webmaker? Or how many code contributors have a Webmaker contributor badge? Now you can find out… The reason the MoFo Contributor dashboard we’re working from at the moment is called our interim dashboard is because it’s combining numbers from multiple… Continue reading Overlapping types of contribution