The importance of retention rates, explained by @bbalfour

In my last post I shared a tool for playing with the numbers that matter for growing a product or service. (I.e. Conversion, retention and referral rates). This video of a talk by Brian Balfour is a perfect introduction / guide to watch if you’re also playing with that tool. In particular, the graphs from… Continue reading The importance of retention rates, explained by @bbalfour