In my last post I shared a tool for playing with the numbers that matter for growing a product or service. (I.e. Conversion, retention and referral rates). This video of a talk by Brian Balfour is a perfect introduction / guide to watch if you’re also playing with that tool. In particular, the graphs from… Continue reading The importance of retention rates, explained by @bbalfour
Tag: Growth
Optimizing for Growth
In my last post I spent some time talking about why we care about measuring retention rates, and tried to make the case that retention rate works as a meaningful measure of quality. In this post I want to look at how a few key metrics for a product, business or service stack up when… Continue reading Optimizing for Growth