Fundraising testing update

I wrote a post over on about our latest round of optimization work for our End of Year Fundraising campaign. We’ve been sprinting on this during the Mozilla all-hands workweek in Portland, which has been a lot of fun working face-to-face with the awesome team making this happen. You can follow along with the… Continue reading Fundraising testing update

The Language of Contribution Metrics

TL;DR: Share your thoughts on the language we use around contribution metrics here (anyone can contribute): Then if you have the time, here are some of my thoughts on this topic… What does language have to do with metrics? You’d be forgiven for thinking that working with data and metrics is a clean and… Continue reading The Language of Contribution Metrics