In my last post a few weeks back I was pondering whether to add more complex track segments to the game (Caaargh!) as a way to make more interesting tracks. It must have been a good question, as it’s kept me occupied for the best part of a month. In the end, I found I… Continue reading Caaargh Game Development Blog #3 – Complexity from Simplicity
In my last post I spent some time talking about why we care about measuring retention rates, and tried to make the case that retention rate works as a meaningful measure of quality. In this post I want to look at how a few key metrics for a product, business or service stack up when… Continue reading Optimizing for Growth
At the end of last year, Cassie raised the question of ‘how to measure quality?’ on our metrics mailing list, which is an excellent question. And like the best questions, I come back to it often. So, I figured it needed a blog post. There are a bunch of tactical opportunities to measure quality in… Continue reading Measuring Quality
It was a long weekend here in the UK which gave me some time to make some final adjustments to a desk I’ve been building and take a photo. And, here it is. Many years ago I read Douglas Adams’ Last Chance to See (which on a side note was one of my original motivators… Continue reading ‘As pretty as an airport’ (or a standing desk)
Removing the second sentence increases conversion rate (hypothesis = simplicity is good). The button text ‘Go!’ increased the conversion rate. Both variations on the headline increased conversion rate, but ‘Welcome to Webmaker’ performed the best. We should remove the bullet points on this landing page. The log-in option is useful on the page, even for… Continue reading “Conclusions”
We just started using our first webmaker.org landing page, and I thought I’d write about why this is so important and how it’s working out so far. Who’s getting involved? Every day people visit the webmaker.org website. They come from many places, for many reasons. Sometimes they know about Webmaker, but most of the time… Continue reading The Power of Webmaker Landing Pages
This is an idea for Webmaker teacher dashboards, and some thoughts on metadata related to learning analytics This post stems from a few conversations around metrics for Webmaker and learning analytics and it proposes some potential product features which need to be challenged and considered. I’m sharing the idea here as it’s easy to pass… Continue reading Who’s teaching this thing anyway?
Today, I found this awesome post on Uncertain Cartographies (via Flowing Data), and it immediately took me back to something I made when I was in college and studying fine art. So check out that link first, as this post will make more sense in relation to it, and it’s pretty fascinating anyway. Then I’ll… Continue reading Remembering maps from memory
I was feeling creative last week and entered a couple of Threadless competitions as it’s a nice outlet for visual ideas. The designs are now live, so your (high-scoring) votes would be most welcome: Minimalism competition: Infinite Fun Your New Favourite Hoodie competition: Campfire Stories Infinite Fun: Campfire Stories:
This is taking a little bit more shape now… Coming up next is user interaction.