The importance of retention rates, explained by @bbalfour

In my last post I shared a tool for playing with the numbers that matter for growing a product or service. (I.e. Conversion, retention and referral rates). This video of a talk by Brian Balfour is a perfect introduction / guide to watch if you’re also playing with that tool. In particular, the graphs from… Continue reading The importance of retention rates, explained by @bbalfour

The week ahead: 2 Feb 2015

What’s happening this week? My number one goal (P1) for this week is solving offline friendly mobile analytics for Webmaker App, while keeping other projects ticking along adequately. Here’s to a productive week.

Fundraising testing update

I wrote a post over on fundraising.mozilla.org about our latest round of optimization work for our End of Year Fundraising campaign. We’ve been sprinting on this during the Mozilla all-hands workweek in Portland, which has been a lot of fun working face-to-face with the awesome team making this happen. You can follow along with the… Continue reading Fundraising testing update

Learning about Learning Analytics @ #Mozfest

If I find a moment, I’ll write about many of the fun and inspiring things I saw at Mozfest this weekend, but this post is about a single session I had the pleasure of hosting alongside Andrew, Doug and Simon; Learning Analytics for Good in the Age of Big Data. We had an hour, no… Continue reading Learning about Learning Analytics @ #Mozfest

Mozilla Contributor Analysis Project (Joint MoCo & MoFo)

I’m  back at the screen after a week of paternity leave, and I’ll be working part-time for next two weeks while we settle in to the new family routine at home. In the meantime, I wanted to mention a Mozilla contributor analysis project in case people would like to get involved. We have a wiki… Continue reading Mozilla Contributor Analysis Project (Joint MoCo & MoFo)

“Conclusions”

Removing the second sentence increases conversion rate (hypothesis = simplicity is good). The button text ‘Go!’ increased the conversion rate. Both variations on the headline increased conversion rate, but ‘Welcome to Webmaker’ performed the best. We should remove the bullet points on this landing page. The log-in option is useful on the page, even for… Continue reading “Conclusions”

The Power of Webmaker Landing Pages

We just started using our first webmaker.org landing page, and I thought I’d write about why this is so important and how it’s working out so far. Who’s getting involved? Every day people visit the webmaker.org website. They come from many places, for many reasons. Sometimes they know about Webmaker, but most of the time… Continue reading The Power of Webmaker Landing Pages

Gitribution

Over the last week or so I’ve been building a thing: Gitribution. It’s an attempt to understand contributions to Mozilla Foundation work that happen on Github. It’s not perfect yet, but it’s in a state to get feedback on now. Why did I build this? For these reasons (in this order): Counting: To extract counts… Continue reading Gitribution

As ready as I’m going to be

Tomorrow is the first day in my new role at the Mozilla Foundation, and I’m getting the new job nerves and excitement now. Between wrapping up at WWF, preparing for Christmas, house hunting, and finishing off my next study assignment (a screenplay involving time-travel and a bus), I’ve been squeezing in a little bit of… Continue reading As ready as I’m going to be