Weeknotes: 23 Jan 2015

I managed to complete roughly five of my eleven goals for the week. Made progress on (but have not cracked) daily task management for the newly evolving systems Caught up on some email from time off, but still a chunk left to work through Spent more time writing code than expected Illness this week slowed… Continue reading Weeknotes: 23 Jan 2015

Fundraising testing update

I wrote a post over on fundraising.mozilla.org about our latest round of optimization work for our End of Year Fundraising campaign. We’ve been sprinting on this during the Mozilla all-hands workweek in Portland, which has been a lot of fun working face-to-face with the awesome team making this happen. You can follow along with the… Continue reading Fundraising testing update

Learning about Learning Analytics @ #Mozfest

If I find a moment, I’ll write about many of the fun and inspiring things I saw at Mozfest this weekend, but this post is about a single session I had the pleasure of hosting alongside Andrew, Doug and Simon; Learning Analytics for Good in the Age of Big Data. We had an hour, no… Continue reading Learning about Learning Analytics @ #Mozfest

Mozilla Contributor Analysis Project (Joint MoCo & MoFo)

I’m  back at the screen after a week of paternity leave, and I’ll be working part-time for next two weeks while we settle in to the new family routine at home. In the meantime, I wanted to mention a Mozilla contributor analysis project in case people would like to get involved. We have a wiki… Continue reading Mozilla Contributor Analysis Project (Joint MoCo & MoFo)

“Conclusions”

Removing the second sentence increases conversion rate (hypothesis = simplicity is good). The button text ‘Go!’ increased the conversion rate. Both variations on the headline increased conversion rate, but ‘Welcome to Webmaker’ performed the best. We should remove the bullet points on this landing page. The log-in option is useful on the page, even for… Continue reading “Conclusions”