This is a long overdue blog post, so it’s also bit long. In the latter half of last year, as part of the work on the Mozilla Foundation 2020 Strategy and 2016 Business Plan, I was thinking about KPIs (Key Performance Indicators). I think a lot about KPIs, and how the numbers you choose to… Continue reading What’s so special about Networks?
This is a thought piece as part of the Mozilla Learning strategy project. In particular it’s a contribution to the Advocacy Working Group who are looking at how we design a programme to have impact at a significant global scale as one part of an organisational mission to create Universal Web Literacy. To be clear,… Continue reading Software as means of changing the world
…and in the context of the Mozilla Learning Strategy. Mozilla recently held a coincidental work week in Whistler Village. I knew this would be a busy week when the primary task for MoFo across teams was to ‘Dig into our relationships goal‘. ‘Relationships‘ meant a lot of talk about relationship management (aka CRM). ‘Goal‘ meant… Continue reading Thoughts about CRM, from Whistler
In my last post I shared a tool for playing with the numbers that matter for growing a product or service. (I.e. Conversion, retention and referral rates). This video of a talk by Brian Balfour is a perfect introduction / guide to watch if you’re also playing with that tool. In particular, the graphs from… Continue reading The importance of retention rates, explained by @bbalfour
In my last post I spent some time talking about why we care about measuring retention rates, and tried to make the case that retention rate works as a meaningful measure of quality. In this post I want to look at how a few key metrics for a product, business or service stack up when… Continue reading Optimizing for Growth
At the end of last year, Cassie raised the question of ‘how to measure quality?’ on our metrics mailing list, which is an excellent question. And like the best questions, I come back to it often. So, I figured it needed a blog post. There are a bunch of tactical opportunities to measure quality in… Continue reading Measuring Quality
What’s happening this week? My number one goal (P1) for this week is solving offline friendly mobile analytics for Webmaker App, while keeping other projects ticking along adequately. Here’s to a productive week.
One of this week’s conversations was with Nesta, about Webmaker usage within the UK and whether or not we have data to support the theory that face-t0-face events have an impact getting people involved in making on the web. These are two topics that interest me greatly. I’m basically copying some of my notes into… Continue reading Webmaking in the UK, and face-to-face events
I wrote a post over on fundraising.mozilla.org about our latest round of optimization work for our End of Year Fundraising campaign. We’ve been sprinting on this during the Mozilla all-hands workweek in Portland, which has been a lot of fun working face-to-face with the awesome team making this happen. You can follow along with the… Continue reading Fundraising testing update
I posted to the fundraising.mozilla.org blog today: http://fundraising.mozilla.org/will-our-latest-donation-form-help-us-raise-more-money-this-year