Something I wrote for Engaging Networks

A few weeks ago I received a marketing email from the Engaging Networks team quoting some stats about the possible improvements to website conversion rates that can be achieved with A/B testing.

I was caught off guard (but pretty chuffed) when I realised I was being quoted my own case study from a presentation I had given a couple of years earlier.

I sent a quick reply to the email and was delighted to find it was sent from a real address with a real person at the other end reading the replies (@Rachel_shares).

This turned into a nice discussion about conversion rate testing, and somehow I agreed to write a guest blog post. Which, with some helpful editing from Rachel has now been posted on the Engaging Networks blog.

I thought I should share the link with all two of my readers on this blog, just in case you’re not also reading the EN blog 🙂

The real story behind WWF’s fundraising split test success:
http://www.engagingnetworks.net/uk/blog/wwf-split-testing