On the upcyling fallacy

Turning needless waste into needless trinkets is not going to save anyone or anything.

Every distraction is a hindrance when you’re running out of time, and cashing in on someone else’s waste stream while building a business dependent on that waste stream is counterproductive in the extreme.

We must close the loop; not extend the chain.

Anyone for novelty ‘designer’ candle stick holders?

1 comment

  1. Good point well made Adam. Equally bad, or possible even worse, companies producing new things made to look like upcycled/recycled/re-used things. So you don’t even recycle from one unwanted thing to another, you just *look like* you are!

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