On the upcyling fallacy

Turning needless waste into needless trinkets is not going to save anyone or anything.

Every distraction is a hindrance when you’re running out of time, and cashing in on someone else’s waste stream while building a business dependent on that waste stream is counterproductive in the extreme.

We must close the loop; not extend the chain.

Anyone for novelty ‘designer’ candle stick holders?

One thought on “On the upcyling fallacy”

  1. Good point well made Adam. Equally bad, or possible even worse, companies producing new things made to look like upcycled/recycled/re-used things. So you don’t even recycle from one unwanted thing to another, you just *look like* you are!

Comments are closed.