I’ve been playing with Google Trends tonight and it certainly throws up some interesting data. I’d recommend spending some time on it whenever you have to do some research.
It can very quickly make you aware of the cyclical nature and seasonality of the way people behave. It’s also great for confirming the long term trends of any search phrase.
On the whole I found that the results were as I would expect but its nice to be able to prove a behavioural pattern that prior to this tool would just be intuition.
The time of year really does affect peoples behaviour.
I will post some screen-shots of results that caught my attention.