On ‘The Fun Theory’ and Pseudoscience

I’ve had this video sent to me three times this week, which was enough to prompt a reply that I’ll share with you. On a very basic level, this video is nice. To disrupt the mundane with something that makes people smile is great, but that’s where the good in this video stops. If that was the ultimate aim of this video, I’d give it a big thumbs and share it with enthusiasm, but it’s not as simple as that. “We believe that the easiest way to change people’s behaviour for the better is by making it fun to do.” That’s rubbish, and I’ll explain why. I’m interested in changing people’s behaviour for the better, so I willingly watched the video and was presented with the ‘conclusion’ that “66% more people than normal chose the stairs over the escalator. Fun … Continue reading »

On giving up TV, but not moving images

I’ve given up TV for almost all the situations I can control, including those situations where it’s appropriate to excuse myself from watching; that is, with the people who know me well enough not to take offence. But I still watch things you would call films, videos, movies or whatnot. So I thought I’d write a piece about the things I still watch and why I think they are acceptable despite taking a personal stand against television. The exceptions that define the rule… iPlayer vs. TV Long live AD-FREE socially-funded independent broadcasting and entertainment. The Beeb will never be completely free from bias, and it will always attract a certain type of journalist, but on the whole I wouldn’t want to be without it. iPlayer lets you watch quality content on demand. I’m not saying everything on iPlayer is quality, … Continue reading »