“Conclusions”

Removing the second sentence increases conversion rate (hypothesis = simplicity is good). The button text ‘Go!’ increased the conversion rate. Both variations on the headline increased conversion rate, but ‘Welcome to Webmaker’ performed the best. We should remove the bullet points on this landing page. The log-in option is useful on the page, even for a cold audience who we assume do not have accounts already. Repeating the ask ‘Sign-up for Webmaker’ at the end of the copy, even when it duplicates the heading immediately above, is useful. Even at the expense of making the copy longer. The button text ‘Create an account’ works better than ‘Sign up for Webmaker’ even when the headline and CTA in the copy are ‘Sign up for Webmaker’. These two headlines are equivalent. In the absence of other data we should keep the version … Continue reading »

Menu Planner: Sequence of user needs

Here’s the next instalment from my Coursera project notes:   This has been an interesting exercise but I’m looking forward to doing some actual design and prototyping work soon. I’ve also been thinking about how much more flexible software design can be than physical product design; especially hosted auto-updating software like a web app.

The best online page turning book/magazine

I’ve seen a lot a shiny, fancy and useless online page turner book things, and typically hate them for their reliance on flash, the difficulty of reading them and the fact that we’re combining the worst of digital and non-digital technologies mainly to impress the people responsible for publishing the content rather than the people who are meant to read it. This one was great though: http://opim.wharton.upenn.edu/~ulrich/designbook.html The key difference being the link on the left: “Download the MOBI file directly”. I can flick through the book as I would at a shop, get a feel for the content, and then if it’s worth it, email the file straight to my Kindle for a proper reading experience. That’s more like it now.

Specific thoughts on the @Coursera experience

First, I’d like to say a massive thank you. I really value the chance to study this excellent material at zero financial cost, and more importantly I love the opportunity you provide to people all around the world who don’t have the finances or the circumstances to otherwise consider such an education. I also know what it’s like to maintain and develop a complex online system while supporting active users, so this feedback is by no means an accusation of negligence. You will have thought about much of this already I’m sure, and if it’s already on a project roadmap somewhere then please excuse me. In short, this is not a letter from a grumpy customer; I just thought it may be useful to hear some specific feedback and ideas that could help with the online experience: When viewing and submitting … Continue reading »

Five Second Tests

Link: Five Second Tests A nice way to find out people’s actual first impression of your web page or design. It’s a good idea to to register for a free account and complete some tests for others, even if it’s just to help you think about your own page designs.