I like that people try to avoid watching ads while they watch TV, but it’s probably not effective, and definitely not sustainable. On effectiveness For years TV stations have increased the volume during ad breaks so you still hear them when you leave the room to make a cup of tea. Now they face the challenge of people recording TV with the option to fast-forward through the ads at a later date. You’d think this would worry advertisers and in turn the broadcasters, but this quote from Sky shows the consideration they have already given this: “When people are fast forwarding, they are actually paying closer attention because they want to ensure they do not miss the resumption of the TV show.” Which explains their calmness pretty clearly. I should note that I’ve copied that quote from the Daily Mail … Continue reading »