I'm Adam. Nice to meet you.
My Twitter bio:
Metrics Lead at Mozilla Foundation. Previously at WWF. Test, tinker, and question the answers.
Here are a couple of notes about ‘Hack the snippet‘ that I wanted to make sure got documented. It significantly changed peoples’ predisposition to Webmaker before they arrived on the site Its ‘post-interaction’ click-through-rate was equivalent to most one-click snippets Behind these observations, something special was happening in ‘Hack the snippet’. I can’t tell you exactly what it was that had the end-effect, but it’s worth remembering the effect. 1. It ‘warmed people up’ to Webmaker The ‘Hack the snippet’ snippet was shown to the same audience (Firefox users) as eight other snippet variations we ran during the campaign had the same % of users click through to the landing page had the same on-site experience on webmaker.org as all the other snippet variations we tested (the same landing page, sign-up ask etc) But when people who had interacted with … Continue reading
We now have a reasonably organized Mozilla Foundation Metrics Wiki Hub Page Thing. While my priority to date this year has been working out how MoFo teams count their contributors, I thought I should also take the time to open up this metrics work in a way that contributors can get involved, if that’s what takes their fancy. After all, contributor metrics are only as good as the systems they help us improve, and in turn the contributors they help us empower. As with many good things in the world of open source, this includes a mailing list. So here’s by blurb if you’d consider signing up: The mofo-metrics mailing list: “An open community mailing list for volunteers and staff interested in Mozilla Foundation Metrics. What are the numbers, graphs and other data points that can help the Mozilla Foundation … Continue reading
I presented a version of this on the Mozilla Foundation staff call yesterday, and thought it’s worth a write-up for those who weren’t on the call and those in MoCo working on related things. Some Context: One of the cross Mozilla goals this year is to “10X” the number of active contributors, with a longer term goal of growing to a million Mozillians. When the 10X goal was set we weren’t really sure what X was, for valid reasons; defining contribution is as much art as it is science, and the work plans for this year include building the tools to measure this in a systematic way. The goals justify the tools, and vice versa. Chicken and egg. 2,000 contributors were invited to the summit, so the target was set at 20k active contributors shared between MoCo and MoFo. MoFo … Continue reading
While I’m always itching to get on with doing the work that needs doing, I’ve spent this morning writing about it instead. Part of me hates this, but another realizes this is valuable. Especially when you’re working remotely and the project status in your head is of no use to your colleagues scattered around the globe. So here’s the updated status page on our Mozilla Foundation Contributor Dashboard, and some progress on my ‘working open‘. Filing bugs, linking them to each other, and editing wiki pages can be tedious work (especially wiki tables that link to bugs!) but the end result is very helpful, for me as well as those following and contributing to the project. And a hat-tip to Pierros, whose hard-work on the project Baloo wiki page directly inspired the formatting here. Now, back to doing!
I’m returning to the regular tasks today after a couple of weeks out of routine; one week at Mozilla Foundation’s ‘All-hands’ meeting, and one week away from the screen spending quality time with my family. I will try and get back to the regular blogging that that I was doing at the beginning of the year, and will be working on ‘working open’ this week in particular. Even if it’s shorter posts like this one. Priorities as I get started today: Wiring up the last data sources for our interim contributor dashboard solution Working with Mozilla Corporation counterparts to see what we can share and re-purpose from our interim dashboard for wider Mozilla use Starting with opening up the ad-hoc logger for MoCo use Getting some key tracking in place ahead of the Maker Party campaign for a conversion rate … Continue reading
Context: Last week I shared a few graphs (1, 2, 3, 4) looking at data from our repositories on Github, extracted using this Gitribution app thing, as part of our work to dashboard contributor numbers for the Mozilla Foundation. I didn’t comment on the graphs at the time because I wanted time for others to look at them without my opinions skewing what they might see. This follow up post is a walk-through of some things I see in the graphs/data. The real value in looking at data is finding ways to make things better by challenging ourselves, and being honest about what the numbers show, so this will be as much about questions as answers… Also, publishing this last week flagged up some missing repositories and identified some other members of staff so these graphs are based on the … Continue reading
TL;DR: Share your thoughts on the language we use around contribution metrics here (anyone can contribute): https://etherpad.mozilla.org/contributors-dashboard-language Then if you have the time, here are some of my thoughts on this topic… What does language have to do with metrics? You’d be forgiven for thinking that working with data and metrics is a clean and scientific-like process of running queries against a database or two and generating a report. In many ways, I’m glad it’s not as simple as that. Metrics are only as good as the things they enable us to improve. Which means while metrics need to be grounded in good clean data, they are primarily for people; and not just for people to read. In their best incarnation, metrics motivate people to change things for the better. At this scale, motivating people is definitely more art than … Continue reading
Because a short blog post is better than none at all (maybe it’s even better?) This is what I’m working on right now: Our plan to ship a Contributors Dashboard for the Foundation The front-end demo of that dashboard
I gathered up the output from my many discussions with our teams so far, and I’m proposing a plan for shipping a Mozilla Foundation Contributors Dashboard as quickly as we realistically can. I’ll be presenting this next week, and once I’ve had feedback on it, this can be turned into a proper plan of action and shared more widely. Next week I’m in Toronto with the Webmaker team for a work-week (a pretty focused gathering on getting things done), which I’ve been busily preparing for. You can see what we’ll be up to here (I’m space-wrangling the Metrics track): https://wiki.mozilla.org/Webmaker/Workweek P.S. ‘Space-wrangling’ is official Mozilla terminology, and animated GIFs are our primary means of communication. Because we work in the open, you can follow live updates on how well we’re shipping our planned output during the work-week: https://wiki.mozilla.org/Webmaker/Scrumboard Getting ready … Continue reading
I’m both excited and a tiny bit nervous about how “open” Mozilla are about the way they work. As I’m getting to know the Foundation, and the projects and priorities, and to make sense of what exactly I’ll be doing here I’ve been reading lots of Etherpads. If you don’t know what an Etherpad is, it’s a bit like a Google Doc (the ‘word doc’ variety) but less slick and more open. If you give someone a link to an Etherpad, the barrier to them contributing to the document is almost non-existent. Anyway, the value of this open working process somewhat blew my mind today. While lots of these docs have been useful in a general sense, today I read the documents from the initial planning around MoFo metrics that led to recruiting for my role (so it was pretty … Continue reading