I'm Adam. Nice to meet you.
My Twitter bio:
Metrics Lead at Mozilla Foundation. Previously at WWF. Test, tinker, and question the answers.
I don’t want these weeknotes to be a complete ‘done list’, as we have enough of those internally. This just a quick reflection on the extra objectives set for the week. I moved outside into the MVP garden office (it’s still looking mostly like a shed). This was thanks to the magical powers of powerline adapters which I only recently heard about. I still do not understand the sorcery that is transferring a high speed network through the existing electrical circuit, but it’s working without me needing to run any cabling. I spent enough time chipping away at my processes and on ‘working open’ that I’m feeling good about it, and still enough time getting things done. I cleaned out my ‘mofo-metrics’ Bugzilla backlog from 2014, and killed lots of tickets that weren’t relevant any more. Setup my first Data Practices … Continue reading
One of this week’s conversations was with Nesta, about Webmaker usage within the UK and whether or not we have data to support the theory that face-t0-face events have an impact getting people involved in making on the web. These are two topics that interest me greatly. I’m basically copying some of my notes into blog form so that the conversation isn’t confined to a few in-boxes. And the TL;DR is our data represents what we’ve done, rather than any universal truth. Our current data would support the hypothesis that face-to-face time is important for learning, but that would simply be because that’s how our program has been designed to date. In other words, our Webmaker tools were designed primarily for use in face-to-face events, which meant that adoption by ‘self-learners’ online is low because their is little guidance or … Continue reading
I should have started the week by writing this, but I’ll do it quickly now anyway. My current todo list. List status: Pretty good. Mostly organized near the top. Less so further down. Fine for now. Objectives to call out for this week. Bugzilla and Github clean-out / triage Move my home office out to the shed (depending on a few things) + some things that carry over from last week Write a daily working process Work out a plan for aligning metrics work with dev team heartbeats Don’t let the immediate todo list get in the way of planning long term processes Invest time in working open Wrestle with multiple todo list systems until they (or I) work together nicely
If all goes to plan, I will: Write a daily working process Use a public todo list, and make it work Catch up on more email from time off Ship V1 of Webmaker Metrics retention dashboard Work out a plan for aligning metrics work with dev team heartbeats Don’t let the immediate todo list get in the way of planning long term processes Invest time in working open Wrestle with multiple todo list systems until they (or I) work together nicely Survive a 5 day week (it’s been a while) Write up final testing blog posts from EOY before those tests are forgotten Book data practices kick-off meetings with all teams To try and solve some of the process challenges, I’ve gone back to a tool I built a couple of years ago (Done by When) and I’m breaking it … Continue reading
I’ve had a couple of weeks off work and it’s been a good time to reflect on the year past, and the one ahead. And before I dive back into things on Friday morning, I wanted to get this post published. It’s a long one, and writing it was more for my benefit than yours On 2014 Cassie’s post on 2014 has claimed the perfect title already, but I’ll ditto that it was a hell of a year: New job, second baby, two house moves, one house purchase, one trip to Toronto, two to San Francisco, Mozfest in London, Mozlandia in Portland, finally finishing my degree and graduating, and continually adjusting our home-life around the amazing speed at which a two year old and a newborn can change in any 24 hour period. Some reflections: My job title might focus … Continue reading
I wrote a post over on fundraising.mozilla.org about our latest round of optimization work for our End of Year Fundraising campaign. We’ve been sprinting on this during the Mozilla all-hands workweek in Portland, which has been a lot of fun working face-to-face with the awesome team making this happen. You can follow along with the campaign, and see how were doing at fundraising.mozilla.org And of course, we’d be over the moon if you wanted to make a donation.
I posted to the fundraising.mozilla.org blog today: http://fundraising.mozilla.org/will-our-latest-donation-form-help-us-raise-more-money-this-year
If I find a moment, I’ll write about many of the fun and inspiring things I saw at Mozfest this weekend, but this post is about a single session I had the pleasure of hosting alongside Andrew, Doug and Simon; Learning Analytics for Good in the Age of Big Data. We had an hour, no idea if anyone else would be interested, or what angle people would come to the session from. And given that, I think it worked out pretty well. We had about 20 participants, and broke into four groups to talk about Learning Analytics from roughly 3 starting points (though all the discussions overlapped): Practical solutions to measuring learning as it happens online The ethical complications of tracking (even when you want to optimise for something positive – e.g. Learning) The research opportunities for publishing and connecting … Continue reading
I’m back at the screen after a week of paternity leave, and I’ll be working part-time for next two weeks while we settle in to the new family routine at home. In the meantime, I wanted to mention a Mozilla contributor analysis project in case people would like to get involved. We have a wiki page now, which means it’s a real thing. And here are some words my sleep-deprived brain prepared for you earlier today: — The goal and scope of the work: Explore existing contribution datasets to look for possible insights and metrics that would be useful to monitor on an ongoing basis, before the co-incident workweek in Portland at the beginning of December. We will: Stress-test our current capacity to use existing contribution data Look for actionable insights to support Mozilla-wide community building efforts Run ad-hoc analysis … Continue reading
Removing the second sentence increases conversion rate (hypothesis = simplicity is good). The button text ‘Go!’ increased the conversion rate. Both variations on the headline increased conversion rate, but ‘Welcome to Webmaker’ performed the best. We should remove the bullet points on this landing page. The log-in option is useful on the page, even for a cold audience who we assume do not have accounts already. Repeating the ask ‘Sign-up for Webmaker’ at the end of the copy, even when it duplicates the heading immediately above, is useful. Even at the expense of making the copy longer. The button text ‘Create an account’ works better than ‘Sign up for Webmaker’ even when the headline and CTA in the copy are ‘Sign up for Webmaker’. These two headlines are equivalent. In the absence of other data we should keep the version … Continue reading