I'm Adam. Nice to meet you.
My Twitter bio:
Metrics Lead at Mozilla Foundation. Previously at WWF. Test, tinker, and question the answers.
I’m back at the screen after a week of paternity leave, and I’ll be working part-time for next two weeks while we settle in to the new family routine at home. In the meantime, I wanted to mention a Mozilla contributor analysis project in case people would like to get involved. We have a wiki page now, which means it’s a real thing. And here are some words my sleep-deprived brain prepared for you earlier today: — The goal and scope of the work: Explore existing contribution datasets to look for possible insights and metrics that would be useful to monitor on an ongoing basis, before the co-incident workweek in Portland at the beginning of December. We will: Stress-test our current capacity to use existing contribution data Look for actionable insights to support Mozilla-wide community building efforts Run ad-hoc analysis … Continue reading
Here are a couple of notes about ‘Hack the snippet‘ that I wanted to make sure got documented. It significantly changed peoples’ predisposition to Webmaker before they arrived on the site Its ‘post-interaction’ click-through-rate was equivalent to most one-click snippets Behind these observations, something special was happening in ‘Hack the snippet’. I can’t tell you exactly what it was that had the end-effect, but it’s worth remembering the effect. 1. It ‘warmed people up’ to Webmaker The ‘Hack the snippet’ snippet was shown to the same audience (Firefox users) as eight other snippet variations we ran during the campaign had the same % of users click through to the landing page had the same on-site experience on webmaker.org as all the other snippet variations we tested (the same landing page, sign-up ask etc) But when people who had interacted with … Continue reading
TL;DR: Check out this graph! Ever wondered how many Mozfest Volunteers also host events for Webmaker? Or how many code contributors have a Webmaker contributor badge? Now you can find out… The reason the MoFo Contributor dashboard we’re working from at the moment is called our interim dashboard is because it’s combining numbers from multiple data sources, but the number of contributors is not de-duped across systems. So if you’re counted as a contributor because you host an event for Webmaker, you will be double counted if you also file bugs in Bugzilla. And until now, we haven’t known what those overlaps look like. This interim solution wasn’t perfect, but it’s given us something to work with while we’re building out Baloo and the cross-org areweamillionyet.org (and by ‘we’, the vast credit for Baloo is due to our hard working … Continue reading
TL;DR Our MoFo dashboards now have trendlines based on known activity to date The recent uptick in activity is partly new contributors, and partly new recognition of existing contributors (all of which is good, but some of which is misleading for the trendline in the short term) Below is a rambling analogy for thinking about our contributor goals and how we answer the question ‘are we on track for 2014?’ + if you haven’t seen it, OpenMatt has crisply summarized a tonne of the data and insights that we’ve unpicked during Maker Party Stacking Logs I was stacking logs over the weekend, and wondering if I had enough for winter, when it struck me that this might be a useful analogy for a post I was planning to write. So bear with me, I hope this works… To be clear, … Continue reading
Here’s a happy update about our combined Mozilla Foundation (MoFo) and Mozilla Corporation (MoCo) contributor dashboards. TL;DR: There’s a demo All Mozilla Contributor Dashboard you can see at areweamillionyet.org It’s a demo, but it’s also real, and to explain why this is exciting might need a little context. Since January, I’ve been working on MoFo specific metrics. Mostly because that’s my job, but also because this/these organisations/projects/communities take a little while to understand, and getting to know MoFo was enough to keep me busy. We also wanted to ship something quickly so we know where we stand against our MoFo goals, even if the data isn’t perfect. That’s what we’ve built in our *interim* dashboard. It’s a non de-duped aggregation of the numbers we could get out of our current systems without building a full integration database. It gives us … Continue reading
I gathered up the output from my many discussions with our teams so far, and I’m proposing a plan for shipping a Mozilla Foundation Contributors Dashboard as quickly as we realistically can. I’ll be presenting this next week, and once I’ve had feedback on it, this can be turned into a proper plan of action and shared more widely. Next week I’m in Toronto with the Webmaker team for a work-week (a pretty focused gathering on getting things done), which I’ve been busily preparing for. You can see what we’ll be up to here (I’m space-wrangling the Metrics track): https://wiki.mozilla.org/Webmaker/Workweek P.S. ‘Space-wrangling’ is official Mozilla terminology, and animated GIFs are our primary means of communication. Because we work in the open, you can follow live updates on how well we’re shipping our planned output during the work-week: https://wiki.mozilla.org/Webmaker/Scrumboard Getting ready … Continue reading
Tomorrow is the first day in my new role at the Mozilla Foundation, and I’m getting the new job nerves and excitement now. Between wrapping up at WWF, preparing for Christmas, house hunting, and finishing off my next study assignment (a screenplay involving time-travel and a bus), I’ve been squeezing in a little bit of prep for the new job too. This post is basically a note about some of the things I’ve been looking at in the last couple of weeks. I thought it would be useful to jump through various bits of tech used in a number of MoFo projects, some of which I’d been wanting to play with anyway. This is not deep learning by any means, but it’s enough hands-on experience to speed up some things in the future. I setup a little node.js app locally … Continue reading
Today, I found this awesome post on Uncertain Cartographies (via Flowing Data), and it immediately took me back to something I made when I was in college and studying fine art. So check out that link first, as this post will make more sense in relation to it, and it’s pretty fascinating anyway. Then I’ll continue my reminiscence… I used to have a framed print of a map I’d drawn on the wall at home, though when I say “print” it was ~10 bits of A4 photo paper I had carefully cut and glued together. It lasted about 6 years on the wall before the ink faded and the paper peeled and I had to take it down. And I hadn’t thought about this map again until today. Then after reading this paragraph in particular, I really wanted to find … Continue reading
I have an hour free this morning, so wanted to quickly write up my thoughts on Mozfest before my memory fades too much. This will be a rough, but f*** it, ship it as they say at Mozfest. I bought a Mozfest ticket in July with next to no expectations and just a little hope that meeting some new people might trigger some new ideas. It’s fair to say that this was a massive under-prediction on my part. A couple of months later, with about a month to go until Mozfest, my boss (@ade) mentioned some sessions that might be interesting for WWF and my work in fundraising. A couple of introductory emails and a Skype call later and I’d put my name down for a yet-to-be-confirmed session called ‘Pass the App’. We were going to use a new tool … Continue reading
A few weeks ago I received a marketing email from the Engaging Networks team quoting some stats about the possible improvements to website conversion rates that can be achieved with A/B testing. I was caught off guard (but pretty chuffed) when I realised I was being quoted my own case study from a presentation I had given a couple of years earlier. I sent a quick reply to the email and was delighted to find it was sent from a real address with a real person at the other end reading the replies (@Rachel_shares). This turned into a nice discussion about conversion rate testing, and somehow I agreed to write a guest blog post. Which, with some helpful editing from Rachel has now been posted on the Engaging Networks blog. I thought I should share the link with all two … Continue reading